Corporate Mission: Surpassing Customer Expectations
Interpretation: There is only one rule to become a long-term sustainable business, that is, to find and meet the needs of the customer. Customers are the only reason for the existence and development of an enterprise. As far as Senyuan is concerned, satisfying our customers is just our starting point. Only surpassing customer expectations leads to significant growth. Surpassing customer expectations includes many aspects: product, efficiency, service, etc. In order to achieve the whole mission of the enterprise, the fundamental requirement lies in the staff and teams of the enterprise. To surpass customer expectations, we need to have an alert culture and mentality, system and process assurance, and implementation and inspection measures. Only with the consciousness of fine products can our enterprise never cease; only with fine products of Senyuan can we surpass customer expectations.
Corporate Vision: Boutiques of Senyuan For the World to Share
Interpretation: Senyuan is based on high-end hotel furniture and fully furnished luxury house furniture. The reasons we position the vision of the enterprise as "Boutiques of Senyuan for the world to share" are as follows:
First, boutique is the pursuit of high-end customers for its value. It’s also the differentiation of Senyuan brand formation and the foundation of our high-end image;
Second, boutique is a higher-level interpretation of our factory slogan, "the essence of wood comes from refinement," which is devoted to continuous, fine manufacturing and service;
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Third, quality
is also the cohesion of the staff’s work concept. We hope that under
the continuous advocate of quality consciousness, the staff will have
the ability to make fine work. Thus, we create excellent staff for
Senyuan;
Fourth, committed to globalization, we aim to become a
global company and establish the trends of the entire industry. We are
proud to have entered the world’s highest-end hotels. We will make our
customers feel "privileged" to use Senyuan products.
The Core Values of Senyuan: Earning Dignity and Value at Work
Interpretation: The core values of Senyuan focus on the dignity and value of our employees, hoping that through the work, employees can reap high-level identity. Our products are hotel furniture or fixed furniture and our customers are basically high-end investors. Because of the continuous pursuit and achievement of high-quality products, and commission to surpass customer expectations, we have had high-value recognition from our customers.
In order to reap dignity and value from the work, Senyuan is constantly committed to the high satisfaction pursuit of customer value. Our competitors are really ourselves. Only in the action to respect the internal and external customers can we win their respect!
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Corporate Code of Conduct:
Integrity-oriented, we keep our commitment to our guests and our employees;
Results-oriented, in the work we regard success as heroic;
Teamwork, we advocate work without prevarication, daring to take initiative, cooperating with each other;
Forging ahead, everyone constantly challenges themselves, creating a new realm;
Be straightforward, we advocate direct communication in the work, and not beating around the bush.
An Inscription by Fei Xiaotong, a Former Deputy Member of the National People’s Congress
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